Kinetic typography is the art of using animated text to tell stories
and express ideas in interesting ways. Animated text has always been an important part of Movidmo. Captions displayed with entry and exit effects
are essential for the creation of visually interesting video ads and video posts. As we look to expand Movidmo's capabilities in this area, we recently
added two new entry effects, Stomp and Nail down, which are staples of motion typography.
An excellent example of both of these new effects can be found with the
Don't Blink Movidmo template. This video ad template
begins with two three word Stomp captions, "DON'T BLINK OR" and "YOU'LL MISS IT!", followed
by two three word Nail down captions, "THIS WEEKEND ONLY" and "OUR BIG SALE". Check it out
In this blog post, we will cover how to use these two new effects to add a very energetic
vibe to your video ads.
It's all about that pace
These entry effects break a caption down into chunks with a roughly equal number of words in each chunk. The Stomp effect displays each chunk
one at a time as a fast paced sequence. This effect can be a great way to draw attention to your video ad content.
Similarly, the Nail down effect displays the full caption by appending chunks in rapid succession. Like Stomp,
it can definitely be a scroll stopper on social media. The swift rhythm used by both of these effects adds a vibrant and engaging
feel to video content.
Within Movidmo, users specify a speed associated with an effect. This speed controls how quickly an effect plays
itself out over a one second time interval along the Movidmo timeline. For these two new effects, text chunks are displayed approximately every
quarter of a second in most cases. At a Fast speed, Movidmo attempts to display a caption as two chunks in the first half second of
the interval. In a similar fashion, at Medium speed, up to three chunks are displayed over the opening three quarters of a second, and at Slow speed,
up to four
chunks are displayed over roughly the entire one second interval. At a Delayed speed, these effects behave like the Fast speed but on the back
half of the one second time interval. The only exception to the quarter second pacing is the Ultrafast speed which displays two chunks
twice as fast in the first quarter second of the interval.
If there are not enough words in a caption to achieve the above targets, then individual words will
be evenly distributed across the time span associated with the effect speed. For example, at a Slow speed, which takes up almost an
entire second for the effect, a two word caption will display each word with half a second spacing. All of the effects in the
Don't Blink template use three words at a Slow speed.
Meaning the spacing between the words is about one third of a second.
Below are a few things to keep in mind if you want to make the most of these effects.
They work best with a small number of words in the caption. In fact, we like them best with one word per chunk. Any more than that and the viewer
will have trouble distinguishing what is happening. For the Stomp effect in particular, too many words in the caption means the
viewer may not have time to read one set of words before the next chunk is displayed.
When sizing a caption with the Stomp effect, only the last word chunk of the caption is displayed. All other chunks will fit inside the
container when they are displayed. If you want to ensure that all word chunks have the same font size, you will need to size the container appropriately.
This often leads to resizing a container so that is wide enough for the longest word in the caption.
It's not wise to use these effects with too many captions in succession. Viewers may lose concentration if they are forced to watch flashing words appear
for more than just a few seconds.
If you do want to maintain either of these effects across successive captions, use the Slow speed which will provide an equal spacing across
the word chunks for each caption. Also select no effect for the captions as they exit to avoid distraction from overlap.
Be careful having too much ancillary motion in the video background when using these effects. This may be distracting to the viewer and take away from
the primary goal of these effects, which is to have the viewer focus on the message provided by the words in the caption.
Do you like these effects?
Contact Us link in the header above to let us know what you think of these new effects. We are committed to
helping you produce the best quality video ads, and we always appreciate user feedback.