As the flowers start to bloom and the weather warms up, it's the perfect time for businesses to launch their Spring marketing campaigns. Video ads are a powerful way to capture the attention of potential customers and convey the spirit of the season. In this blog post, we'll explore some tips for creating effective video ads for Spring using the internet's number one video ad maker, Movidmo.
Showcase the Colors of Spring
Spring is a time of renewal and growth, so it's important to incorporate bright, vibrant colors in your video ads. This could be in the form of colorful flowers, fresh produce, or even bright clothing. By using vivid colors, you can create an upbeat, positive mood that resonates with viewers.
Movidmo offers a number of video ad templates for Spring and almost all of them rely on vivid colors and imagery. Take for example the Spring Sale video ad template which offers a background video of a person picking purple flowers and placing them into a basket. The sun setting in the background combined with the bright colors of the messaging text are complementary and help create the serene Spring vibe for the ad. The Spring Beauty video ad template also capitalizes on the bright colors associated with Spring. This template provides a sequence of stunning floral images that are often associated with the season. The word-by-word messaging attached to each of these images creates a dramatic tribute to the season. You can check out the wide versions of both of these template below.
Highlight Spring Activities
Spring is a season of outdoor activities, so it's essential to include them in your video ads. Consider showcasing people hiking, biking, or enjoying picnics in the park. By highlighting these activities, you can create a sense of excitement and energy that will encourage viewers to engage with your brand.
Most Movidmo ad templates for Spring highlight the great outdoors. Consider the Spring Lifestyle template which features a sequence of videos of a young lady enjoying different picturesque Spring environments. The full screen messaging that separates each video is bright and cheerful which adds to the whimsical energy of the video ad. The Running Sale video ad template also highlights outdoor activity. Many people start exercising outdoors in the Spring, and this ad captures this trend with a video of a woman running outdoors in an urban environment. Check out both of these Spring video ad templates below.
Use Spring-inspired Music
Music is a powerful tool for setting the tone of your video ads. Consider using upbeat, cheerful music that captures the essence of Spring. This could be anything from classical music to modern pop hits. By incorporating Spring-inspired music, you can create an emotional connection with viewers and leave a lasting impression.
A chipper soundtrack will certainly help you capture that Spring mood for your video ad, and Movidmo is loaded with them. A few of our favorite tracks for Spring are
- Grill It Solo
- Sun Up
- Hey Spring
- Be Happy
- Half Days
Feature Spring Products and Promotions
Spring is a great time to launch new products or promotions. Consider featuring them in your video ads to generate excitement and interest. This could be anything from a new line of Spring clothing to a special Spring sale. By highlighting your Spring offerings, you can encourage viewers to take action and engage with your brand.
Many Movidmo video ad templates are somewhat generic. With most of the Spring templates focused on highlighting Spring sales. In fact, all of the templates mentioned above celebrate the common Spring sale that many businesses run. One can simply plug in a logo and URL and have a tailored Spring sale promotional video in just a few seconds. It is important to note, however, that a Movidmo video template can also serve as an inspirational starting point for your video ad. You can extend the template with more scenes of your products and services that will help you generate a much more uniquely customized video ad for your products and/or services.
Use Emotionally Charged Storytelling
Finally, consider using emotionally charged storytelling in your video ads. Spring is a time of renewal and growth, and you can tap into these themes to create a powerful connection with viewers. Consider featuring heartwarming stories of people coming together or overcoming obstacles. By using emotionally charged storytelling, you can create a deep emotional connection with viewers and build long-lasting brand loyalty.
Movidmo templates have you covered for all the Spring feels as well. The Spring Perfection video ad template attempts to capture the feeling of the lovely weather associated with the season. The template first shows video scenes of the frigid cold of winter and the extreme heat of summer that bookend the Spring season before showing an aspirational scene of a lady enjoying smelling flowers outside in the warm Spring air. If the change in temperature isn't charged enough for you, consider the Don't Miss video ad template that is inspired by one of the most emotionally charged events of the Spring season, March Madness. This template is focused on a backdrop of a basketball shot slowly making its way to the basket. Viewers will want to watch until the very end to see if the shot goes in the goal. This anticipation captures the edge of your seat excitement associated with men's and women's college basketball tournaments. Also, don't forget the Easter holiday when many people reminisce about joyful times with family and friends. The Prize Egg and Prize Egg II video templates attempt to capture the joy of the Easter Egg hunt. The wide versions of all four of these templates are provided below.
Spring is an excellent time to launch your video ad campaigns. In this blog post, we have only begun to touch on a few ideas for successful Spring marketing ads. We didn't take the time to discuss the marketing opportunities of other Spring events like the mathematical celebration of Pi Day, so keep your mind open to other outside the box possibilities. By incorporating vibrant colors, Spring activities, Spring-inspired music, Spring products and promotions, and emotionally charged storytelling, you can create effective video ads that capture the spirit of the season. Using Movidmo as your video ad maker makes it easy to engage your audience using these ideas.