Unlocking the Power of Background Removal in Social Media Video Ads

Webster West · Jan 26, 2024 · 5 min read

Let's dive into one of the hottest trends rocking the world of social media advertising: background removal for images in video ads. If you're not already hip to this game-changing technique, then buckle up because we're about to take your social media game to the next level. We are also going to show you how easy it is to remove image backgrounds when using Movidmo as your video ad maker.

Why is background removal such a hot idea?

Picture this: You're scrolling through your Instagram feed, mindlessly swiping past countless ads vying for your attention. Suddenly, one stops you dead in your tracks. It's not the product itself that grabs you; it's the way it's presented. The background is gone, leaving only the product front and center, shining bright like a diamond in a sea of distractions. That's the power of background removal, my friends.

So, why is this trend taking the social media advertising world by storm? In a digital landscape cluttered with content competing for our limited attention spans, standing out is no easy feat. But by removing the background from images used in video slideshows, advertisers are able to cut through the noise and capture their audience's attention like never before.

Think about it like this: When you're watching a video slideshow, what grabs your attention first? Is it the busy background that's barely even relevant to the product being advertised? Or is it the product itself, front and center, showcased in all its glory? Yeah, I thought so.

But background removal isn't just about getting rid of distractions; it's also about creating a seamless visual experience that draws viewers in and keeps them engaged. When you remove the background from images used in video ads, you're not just removing clutter; you're creating a clean, polished look that's visually appealing and easy on the eyes.

And let's talk about versatility for a minute. One of the coolest things about background removal is that it opens up a world of creative possibilities. Suddenly, you're not limited to using images with backgrounds that may or may not complement your brand aesthetic. With background removal, you can take any image and seamlessly integrate it into your video ad or video slideshow, creating a cohesive and visually stunning ad that grabs attention and drives results.

Removing image backgrounds in Movidmo

You don't have to be a graphic design wizard to master the art of background removal. Thanks to advancements in technology, there are now a plethora of tools and software available that make it easier than ever to remove backgrounds from images with just a few clicks. Whether you're a seasoned pro or a social media newbie, you can leverage tools like Movidmo to create jaw-dropping video ads that get noticed for all the right reasons.

We have included image background removal in the latest release of the Movidmo video editor as a beta feature where you can use it for free while it's in beta. The Mind-blowing video ad template shown below in wide format is an excellent example of a Movidmo video ad that features an image with its background removed.

The original image came from photographer Timothy Dykes. It is available as part of the Unsplash image repository, which is incorporated into the Movidmo video editor. The goal with the Mind-blowing template was to add additional visual interest by including the Movidmo Boom animation behind the already excited face shown in the photo. In addition, the Movidmo Moody animated gradient is used as the background for the video.

Movidmo makes it extremely easy to use the background removal technique. When the image is selected, simply click on the magic wand button next to image in the right side-pane. The image is uploaded to the Movidmo server where all the magic happens. The image with background removed is then returned to the editor in your browser and stored in your uploads within the Movidmo system.

The entire process is seamless and it only takes a few seconds. The short video above shows how the process works in the context of editing the Mind-blowing template.

Get started with background removal in your video ads

In conclusion, the trend of background removal in social media video ads isn't just a passing fad—it's a game-changer. By removing distractions and putting the focus squarely on your product, background removal allows you to create visually stunning ads that stand out in a crowded digital landscape. So, if you're ready to take your social media advertising to new heights, it's time to hop on the background removal bandwagon and watch your engagement soar.