What does ChatGPT have to say about video marketing? We decided to find out.

Webster West · Feb 17, 2023 · 10 min read

The technology world has been abuzz in recent months about developments in the field of artificial intelligence. Most of this attention has been focused on the development of chat bots like ChatGPT and Microsoft's rather grumpy AI add-on to its Bing search engine. These new AI tools are built to engage with users in a conversational manner to perform tasks like gathering information, writing essays, writing computer code and much more.

The rather alarming proficiency of these AI bots at performing these tasks has led many to fear their job may be replaced by them while others have even suggested that the AI bots may lead to the end of the human race.

Given all the hubbub, we decided to check out ChatGPT to see what it had to say about one of our favorite topics, video marketing. We asked ChatGPT to write a blog post about video marketing and the response is shown below.

Video marketing has become an increasingly popular and effective way for businesses to reach and engage with their audiences. In this blog post, we will explore what video marketing is, why it is important, and how businesses can use it to their advantage.

What is video marketing?

Video marketing is the use of video to promote and market a product or service. This can be done through a variety of channels, including social media, email, websites, and more. Video marketing can take many different forms, from product demos to customer testimonials to animated explainer videos.

Why is video marketing important?

Video marketing is important for a number of reasons. First and foremost, it is a highly engaging and effective way to communicate with your audience. Studies have shown that video content is more likely to be remembered and shared than other forms of content. In fact, according to HubSpot, video content generates 1200% more shares on social media than text and image content combined.

In addition, video marketing can help you establish trust and credibility with your audience. By creating high-quality, informative videos, you can demonstrate your expertise and provide value to your audience. This can help build trust and loyalty, leading to increased customer satisfaction and retention.

How can businesses use video marketing?

There are many ways that businesses can use video marketing to their advantage. Here are a few examples:

  1. Product demos: Use video to showcase your products and explain their features and benefits.

  2. Customer testimonials: Collect video testimonials from satisfied customers and use them to build social proof and credibility.

  3. Animated explainer videos: Use animated videos to explain complex concepts or processes in a fun and engaging way.

  4. Social media content: Create short, eye-catching videos to share on social media and increase engagement.

  5. Live video: Use live video to connect with your audience in real-time and answer their questions.

  6. Webinars: Use video to host webinars and provide educational content to your audience.

  7. Video ads: Use video ads to promote your products or services on social media or other platforms.

Final thoughts

Video marketing is a powerful tool for businesses looking to reach and engage with their audiences. By creating high-quality, informative videos, you can establish trust and credibility with your audience, increase engagement, and drive sales. So why not give video marketing a try and see how it can benefit your business?

The above response is pretty impressive to say the least. In fact, we were so impressed that we decided to take our investigation one step further by asking ChatGPT to recommend a pair of fonts for a video ad. The response is shown below.

When selecting fonts for a video ad, it's important to consider legibility, style, and brand identity. Here's a pair of fonts that work well together for a video ad:

  1. Lato: Lato is a sans-serif font that has a modern and friendly feel. It is highly legible, making it a great choice for titles and headings. Its versatility and clean lines make it a popular choice for a variety of branding and marketing materials.

  2. Montserrat: Montserrat is another sans-serif font that pairs well with Lato. It has a more stylized look, with sharper edges and distinctive letterforms. This font adds a touch of sophistication and uniqueness to the ad, while still maintaining a modern and sleek feel.

Together, Lato and Montserrat create a balanced and visually appealing pair of fonts that will help your video ad stand out while remaining highly legible and on-brand.

Now that's pretty darn cool. Lastly, we decided to ask ChatGPT to write captions for a video ad for an automotive blog. The ChatGPT response is shown below.

  1. Rev up your knowledge with [Blog Name] - the ultimate destination for car enthusiasts.

  2. Stay in the driver's seat with [Blog Name] - your go-to source for the latest automotive news, trends, and reviews.

  3. Whether you're a gearhead or a casual driver, [Blog Name] has everything you need to stay informed and up-to-date.

  4. No more searching the internet for hours - get all your automotive information in one place with [Blog Name].

  5. Join the community of car enthusiasts at [Blog Name] and take your love of cars to the next level.

  6. From in-depth reviews to expert tips on maintenance and customization, [Blog Name] has something for everyone who loves cars.

  7. Hit the open road with confidence and knowledge, thanks to [Blog Name] - your ultimate guide to all things automotive.

Wow! Color us impressed. Our initial foray into the field of AI generated content left us wondering about the future of content generation as a whole. We are looking at ways to interface the Movidmo video editor with these sorts of AI tools moving forward to potentially make video content even easier to develop. Stay tuned!