Most video ads on social media sites like Facebook and Instagram are watched with sound off by default. This lack of an audio pathway can make messaging very challenging. That’s why captions are so incredibly important when creating video ads for social media. Designers must assume that the entire

If you’re starting a new business or just looking to revamp your current one, online marketing strategies are critical to the process. Today, consumers engage more online than ever before and marketing to them where they are (online) will tremendously increase your likelihood of success. How do yo

If you are not incorporating video marketing into your overall marketing strategy, then you are falling behind your competitors. In this article, we offer some tips for optimizing your social media marketing videos.

There is little doubt that AI tools are going to have a huge impact on content generation in the near future. This blog covers our experience with using ChatGPT to develop content for blog posts and captions for video ads. The results will probably amaze you.