Most video ads on social media sites like Facebook and Instagram are watched with sound off by default. This lack of an audio pathway can make messaging very challenging. That’s why captions are so incredibly important when creating video ads for social media. Designers must assume that the entire

Silent videos have been around since at least 1903 when Thomas Edison produced the first narrative movie. Silent videos are coming back with a vengeance, just on smaller screens. Audiences now more than ever before are watching videos on social platforms. This is a great opportunity for small busine

Instagram is a marketing channel that’s taken the world by storm. Whether you’re 15 or 48, you're most likely on Instagram.It’s no surprise that every business regardless of vertical is jumping on the Instagram train to find their audience. An Instagram ad is a post that a business pays to pro

Whether you are creating an educational video snippet for a class or a video ad for Facebook or Instagram, video content creators can not assume that viewers will access their content with sound on. This means that captions and the fonts used for their display are very important in video design. Wit