If you’re starting a new business or just looking to revamp your current one, online marketing strategies are critical to the process. Today, consumers engage more online than ever before and marketing to them where they are (online) will tremendously increase your likelihood of success. How do yo

As a marketer, you have likely set professional goals for yourself this year, whether in the form of a resolution or just quarter-to-quarter expectations of yourself. One of the best ways to defeat the feeling of burnout and to avoid giving up on your goals is by planning ahead. Here are some great

As a small business owner, you wear many hats. One of them probably isn’t Hollywood video producer, and that’s okay! You can still engage with your followers with these 4 quick tips for creating compelling video ads.

Most video ads on social media sites like Facebook and Instagram are watched with sound off by default. This lack of an audio pathway can make messaging very challenging. That’s why captions are so incredibly important when creating video ads for social media. Designers must assume that the entire