Get the Lowdown on Instagram Video Ads
Why Instagram video ads?
Instagram is one of the biggest places to reach customers. More than 3 billion people use it every month, and it's especially popular with younger adults.
Businesses can advertise in the feed, in Stories and in Reels. Feed ads appear between posts from friends and family; Stories and Reels ads play full screen between vertical videos. You can aim ads at specific demographics, interests and locations, and Instagram Insights shows how they perform.
People there are open to brands, too: brand posts on Instagram typically earn more engagement than on Facebook or X. If your business isn't already advertising on Instagram, now is the time to start.
- 3B+people use Instagram every monthMeta, 2025
- 80%of U.S. adults ages 18–29 use InstagramPew Research Center, 2025
- 90%of Instagram users follow at least one businessInstagram
Instagram video ad sizes and specs
| Placement | Size | Length Meta allows | In Movidmo |
|---|---|---|---|
| Reels ads | 9:16 vertical, 1080×1920 | Up to 15 minutes; aim for 15 seconds | Vertical |
| Stories ads | 9:16 vertical, 1080×1920 | Up to 60 minutes; under 16 seconds plays as one story card | Vertical |
| Feed ads | 1:1 square, 1080×1080 (the feed also shows taller video, up to 4:5) | Up to 60 minutes; aim for 15–20 seconds | Square |
Safe zone for Reels and Stories: keep text, logos and your offer out of the top 14%, the bottom 35% and 6% on each side, where Instagram's buttons and captions sit. File: MP4 with H.264 video and AAC audio, up to 4 GB — the format Movidmo exports. Source: Meta Ads Guide.
Tips for making an effective Instagram video ad
Hook them in the first seconds
The opening decides whether people keep watching. Start with motion, a bold offer or a question. Movidmo templates are built to grab attention from the first frame.
Tell a story
People stay with ads that feel personal. Show real people, real use, and why it matters to them.
Solve a problem
Show a common problem and how your product fixes it. People tap through to learn more, and remember who helped.
Keep it short
Aim for under 20 seconds, and 15 or less if you can. Most Movidmo video ad templates run 15 seconds or less.
Match the landing page
Send people to a page that works well on a phone and picks up the ad's own message, so the click feels like the next step.
End with a call to action
Finish as strong as you start, with your logo and one clear next step. Movidmo video ad templates include a call to action you can customize.
How Movidmo makes it easy
Movidmo is a free Instagram video ad maker with no watermark. Pick a template, start from scratch, or describe your ad and let AI build a first draft. Add your logo and product photos or free stock media, and publish an MP4 that's ready for Instagram. Make as many versions as you like.
