WHAT THEY REALLY WANTSquare Christmas Video Ad Template

How to use the What They Really Want template

1. Open it in the editorClick the Edit Template button above and it opens straight in the editor — nothing to install, and no account needed to start. What They Really Want renders at 1080×1080, running about 16 seconds, sized for Instagram and Facebook feed posts. The same design is also available wide (1920×1080) and vertical (1080×1920).
2. Add your messagingThere are 5 captions to make your own, across 4 scenes. Just click a caption and start typing. This template uses PT Serif and Poppins as defaults. The font, size, color and timing of any caption can all be changed.
3. Swap in your own photos and videoThis template's single media slot can be replaced with your own photo or video, or filled from the stock library of millions of free images and clips built into the editor. There is a slot for your logo too.
4. Pick the musicWhat They Really Want is set to We Wish You A Merry Christmas, a happy classical track. Swap it for any of the hundreds of tracks built into the editor, which you can browse by mood and/or by genre.
5. Set the colorsIt is built on a palette of 4 colors, and any of them can be changed on its own. In the editor, use › Swap Colors to push your own brand colors through the whole template at once.
6. Share the projectYour edited version of What They Really Want can be handed to someone else as a link that opens the project in the editor, not just a video to watch — so a colleague or a client can make the change themselves rather than describing it.
7. Publish itPublish the finished video and download it as an MP4. Nothing is watermarked, there is no cost at any point, and videos you make can be used commercially — for your own business or a client's.
8. Post it anywhereThe download is a standard MP4, so it goes up wherever video does: your social channels, your own site, an ad platform or an email campaign.