As a marketer, you have likely set professional goals for yourself this year, whether in the form of a resolution or just quarter-to-quarter expectations of yourself. One of the best ways to defeat the feeling of burnout and to avoid giving up on your goals is by planning ahead. Here are some great

If you are not incorporating video marketing into your overall marketing strategy, then you are falling behind your competitors. In this article, we offer some tips for optimizing your social media marketing videos.

If you’re starting a new business or just looking to revamp your current one, online marketing strategies are critical to the process. Today, consumers engage more online than ever before and marketing to them where they are (online) will tremendously increase your likelihood of success. How do yo

Most video ads on social media sites like Facebook and Instagram are watched with sound off by default. This lack of an audio pathway can make messaging very challenging. That’s why captions are so incredibly important when creating video ads for social media. Designers must assume that the entire