Most video ads on social media sites like Facebook and Instagram are watched with sound off by default. This lack of an audio pathway can make messaging very challenging. That’s why captions are so incredibly important when creating video ads for social media. Designers must assume that the entire

Silent videos have been around since at least 1903 when Thomas Edison produced the first narrative movie. Silent videos are coming back with a vengeance, just on smaller screens. Audiences now more than ever before are watching videos on social platforms. This is a great opportunity for small busine

There is little doubt that AI tools are going to have a huge impact on content generation in the near future. This blog covers our experience with using ChatGPT to develop content for blog posts and captions for video ads. The results will probably amaze you.

As a marketer, you have likely set professional goals for yourself this year, whether in the form of a resolution or just quarter-to-quarter expectations of yourself. One of the best ways to defeat the feeling of burnout and to avoid giving up on your goals is by planning ahead. Here are some great