Sound is off by default as people scroll through their social media feeds. For this reason, eye catching video ads require text captions to grab attention. The fonts used to display this text can add a great deal of appeal to the story you are trying to tell. At Movidmo, we recognize the importance

Instagram is a marketing channel that’s taken the world by storm. Whether you’re 15 or 48, you're most likely on Instagram.It’s no surprise that every business regardless of vertical is jumping on the Instagram train to find their audience. An Instagram ad is a post that a business pays to pro

Silent videos have been around since at least 1903 when Thomas Edison produced the first narrative movie. Silent videos are coming back with a vengeance, just on smaller screens. Audiences now more than ever before are watching videos on social platforms. This is a great opportunity for small busine

Most video ads on social media sites like Facebook and Instagram are watched with sound off by default. This lack of an audio pathway can make messaging very challenging. That’s why captions are so incredibly important when creating video ads for social media. Designers must assume that the entire