Most video ads on social media sites like Facebook and Instagram are watched with sound off by default. This lack of an audio pathway can make messaging very challenging. That’s why captions are so incredibly important when creating video ads for social media. Designers must assume that the entire

Whether you are creating an educational video snippet for a class or a video ad for Facebook or Instagram, video content creators can not assume that viewers will access their content with sound on. This means that captions and the fonts used for their display are very important in video design. Wit

If you are not incorporating video marketing into your overall marketing strategy, then you are falling behind your competitors. In this article, we offer some tips for optimizing your social media marketing videos.

The change of seasons always provides a unique marketing opportunity. Here we discuss a few ideas on how to capture the opportunity around Spring. We also cover how to implement these ideas using the Movidmo video editor as your video ad maker.