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Most video ads on social media sites like Facebook and Instagram are watched with sound off by default. This lack of an audio pathway can make messaging very challenging. That’s why captions are so incredibly important when creating video ads for social media. Designers must assume that the entire

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Instagram is a marketing channel that’s taken the world by storm. Whether you’re 15 or 48, you're most likely on Instagram.It’s no surprise that every business regardless of vertical is jumping on the Instagram train to find their audience. An Instagram ad is a post that a business pays to pro