PRODUCT LAUNCHVertical Business Video Ad Template

40sAaMontserrat Bold, RalewayHappy Indie

A tech product launch ad that builds from a glitching teaser into three benefit beats — faster, smarter, bolder — before closing on a site and call-to-action line. Cyan and white Montserrat caps snap across near-black frames with shattering media, letter pops and placeholder slots for the product name and logo.

1080×1920 · Reels, Stories, TikTok and Shorts.

Selected scenes

PRODUCT LAUNCH at 2 seconds 0:02
PRODUCT LAUNCH at 5 seconds 0:05
PRODUCT LAUNCH at 14 seconds 0:14
PRODUCT LAUNCH at 25 seconds 0:25
PRODUCT LAUNCH at 30 seconds 0:30
PRODUCT LAUNCH at 38 seconds 0:38

16 Captions

  1. 0:00NEXT GENERATION
  2. 0:01TECHNOLOGY
  3. 0:02INITIALIZING
  4. 0:04Introducing something extraordinary
  5. 0:09PRODUCT TITLE
  6. 0:12AVAILABLE NOW
  7. 0:17FASTERPERFORMANCE · INTELLIGENCE · DESIGN
  8. 0:18Engineered for performance
  9. 0:22SMARTER
  10. 0:23Intelligence built in from the ground up
  11. 0:27BOLDER
  12. 0:28Design that commands attention
  13. 0:33THE FUTURE IS HERE
  14. 0:35shop now · learn more · get startedyoursite.com

Every caption is yours to rewrite — the wording, the font, the size, the color and when it appears.

2 media, 1 logo

Swap any photo or clip for your own, or choose from millions of free stock images. Drop your own logo into the slot.

How to use the Product Launch template

  1. Open it in the editorClick the Edit Template button above and it opens straight in the editor — nothing to install, and no account needed to start. Product Launch renders at 1080×1920, running about 40 seconds, sized for Reels, Stories, TikTok and Shorts. The same design is also available wide (1920×1080) and square (1080×1080).
  2. Add your messagingThere are 16 captions to make your own, across 6 scenes. Just click a caption and start typing. This template uses Montserrat and Raleway as defaults. The font, size, color and timing of any caption can all be changed.
  3. Swap in your own photos and videoThis template's 2 media slots can be replaced with your own photos and video, or filled from the stock library of millions of free images and clips built into the editor. There is a slot for your logo too.
  4. Pick the musicProduct Launch is set to Happy Upbeat, a happy indie track. Swap it for any of the hundreds of tracks built into the editor, which you can browse by mood and/or by genre.
  5. Set the colorsIt is built on a palette of 11 colors, and any of them can be changed on its own. In the editor, use Swap Colors to push your own brand colors through the whole template at once.
  6. Share the projectYour edited version of Product Launch can be handed to someone else as a link that opens the project in the editor, not just a video to watch — so a colleague or a client can make the change themselves rather than describing it.
  7. Publish itPublish the finished video and download it as an MP4. Nothing is watermarked, there is no cost at any point, and videos you make can be used commercially — for your own business or a client's.
  8. Post it anywhereThe download is a standard MP4, so it goes up wherever video does: your social channels, your own site, an ad platform or an email campaign.

12 Related templates